This is an original theoretical model that focuses on the nature of Appeal. It is cross-disciplinary, it is thought in a way that makes it applicable to all art forms: Paintings, Design, Political Speeches, Game Design, Marketing... 

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However, Appeal being deeply tied to Meaning, it is quite natural that Storytelling would be a medium in which those principles appear with high clarity. For that reason, in my examples I predominantly focus on this art form.

Again this is a model, it is not a formula, it is closer the fundamental approach of physics, it displays dimensions in a way that reveals the nature of things and allows their perception and thus higher level calibration. meant as a lense.

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(i need to rewrite this intro text it sucks)